July 17, 2008 No Comments Print

- If you have an idea of the local campaign, but do not know where to take funds for its implementation
- If you see an important social issue to be solved and seek ways to raise the subject
- If you have an idea of social mobilization campaigns and need to specify the action plan after
We invite you to participate in:

Competition for the best project of the local social campaign

The foundations of competition

The contest is open to all residents of Ukraine. It was initiated for those who operate at the local level and want to influence public opinion through advertising and the tools of mass communication.

We are looking for creative people, can collaborate with other institutions. We expect from them realistic and innovative projects of local social campaign.

Winners guarantee: participate in weekly training in Warsaw, financial and organizational support in the campaign, advertising and methodological support.

Given the international composition of the jury to send the draft campaign exclusively in English, e-mail address in the application form.

Application form can be downloaded from the page. Before you fill the form, please read the Rules of Competition.
return

Aplikatsiyna Form

download here http://www.social-campaigns.org.ua/index.php?dzial=4&lang=3

Regulation

1. ORGANIZER AND DURATION COMPETITION
1. Competition Organizer - Fund "Another area, which is located at: ul. Svyeradovskyey 43, of. 668, Warsaw, Poland, registered in the State Court Register Warsaw KRS number 0000257224, to "Organizer". Partners during the competition are: "Social Communication Foundation, to" Polish partner, and LMHO Institute of Political Technologies, "Information Center" Green Dossier "Vinnytsia regional youth organization" Our skirts "to" Local Coordinators " .
2. The competition lasts from 05.06.2008 till 04.08.2008 g.
3. Competition takes place in Ukraine.
2. Eligibility Criteria
1. Subjects participating in the competition are the local working group (IWG).
2. Under the IWG is understood partnership between at least two institutions, which operate in this region and represent different economic sectors (NGOs, media, advertising, business, local governments).
3. The document, which confirms the creation of the IWG, a memorandum or a cooperation agreement concluded for a period not shorter 6 months to joint participation in the competition and, in case of receiving awards, joint social campaign, which received the award.
4. The composition of the IWG can include any adult person, except those listed in paragraph 2.5 of regulation, which lives in Ukraine.
5. The competition is not open to employees and representatives of the organizers, the Polish partner and local coordinators, and other persons who are directly involved in the preparation and conduct of the competition, and members of their families.
3. Ambush COMPETITION
1. Participants should prepare a draft of the local campaign, according to the requirements specified in the application form.
2. Completed application need only send e-mail address.
3. Proposals that do not meet the formal requirements will not be allowed to participate in the competition and evaluation of the jury.
4. Projects approved by the competition, otsinyuvatyme international jury consisting of:
* Barbara Krul
* Dr. Norbert Malishevski
* Paul Prohenko
* Dr. Jaroslav Parishes
* Nadia Shevchenko
* Yohanes Vamberh Andersen
4. ASSESSMENT CRITERIA WORKS
1. Stratehichnist
2. Originality and target channels of communication
3. The use of communication tools
4. Creativity
5. Rating advertising argument
6. PRINCIPLE "UNDP"
7. Results will be announced on 04.08.2008, at the website www.social-campaigns.org.ua
8. The final decision of the jury.
9. Awards in the competition will be:
* Participate in weekly training in Warsaw,
* Financial support for social campaign
* Methodological support for social campaigns.
5. A SITUATION
1. With the rules of the contest can be found on the website www.social-campaigns.org.ua
2. In cases that have not settled this Rules, the relevant provisions of the Civil Code of the AC, including art. 918-921 Civil Code.
3. Sent the author did not return.
4. Organizer, the Polish partner and local coordinators will use the personal data solely participants for this competition, in particular for the publication of data winners of the competition and send them correspondence related to the competition.
5. Podayuchys to participate, participants confirmed that familiar with the Rules and agrees with its provisions.
6. Organizer reserves the right to modify the content of the Rules of Competition.

Dates

Proposals can be sent to 24:00 pm. July 21, 2008. Results will be announced in the first week in August 2008 detailed the dates and more information available in the «News».

Members

The contest is open to all comers.

Local Working Group - a team that consists of representatives from at least two institutions, which represent different sectors in the local community (NGOs, media, advertising, business, local government).

Subjects participating in the competition will be some local working groups.

principles of assessment of project proposals

1. Stratehichnist
1. Otsinyuv annya strategic and holistic thinking. Attention is defining the problem and analyze your target group, and the selection method of changing social position
2. Assessing the relevance of the selected themes and delineation goals.
3. Clarity ideas.
4. Clearly defined address group.
5. Clearly formulated problem.
6. Kampaniynist (to continue).
7. Marketing strategic context: the one-time event or part / end long-term social activities
2. The authenticity of the social campaign (as opposed to marketing the subject, including psevdosotsialnoho subject).
3. Originality and target channels of communication
1. How used channels of communication? Applicant used traditional media such as TV, radio, newspapers, or used an interesting way to provide information or custom channels? Preference may be the campaign with less budget but interesting PR-solutions.
4. The use of communication tools
1. What are the instruments used during the campaign? Are these reasonable tools Considering the purpose and the target group of the campaign?
5. Creativity
1. Uniqueness / originality of ideas
2. In this category assess the creativity of advertising message - a slogan or advertising idea
3. Communication between the idea and call
4. Assessing creative ideas measures
6. Evaluation of advertising Argumentation
1. Evaluation selection arhumentatsiy, including intelligibility message, not only his creativity
2. The call to action: what should do or think recipient, received a message
3. The uniqueness of the proposed solutions
7. PRINCIPLE "UNDP"
1. ATTENTION - subjection note
2. AWARDS - promise Award (reasoning that you offer the target group on the exchange - which will target group by changing their behavior, which will benefit from this)
3. ACTIVITIES - What is a call to action?
4. MEMORY - How it zapam'yatovuvatymetsya?

Award winners will be to:
- Participated in the week training in Warsaw in the first half of September 2008 Training will work on the project and zdobuvannyu new skills in the field of social campaigns. The program of training - training to prepare social campaigns to attract financing, planning successful social changes, as well as numerous visits to the Polish educational institutions related to social marketing, meetings with experts in this field, the opportunity to get advice on their projects .
- Financial (total 30 000 PLN) and methodological support implementation of social campaigns.

We invite the Polish and Ukrainian businessmen to co-awards to the winners! On this matter, please contact the Project Coordinator (mroman@przestrzen.art.pl).